Who are we?
Socious Group Inc. is a US based beverage company, instrumental in offering a variety of tasty as well as healthy, high quality and safe beverage options to the consumers with its ‘Desi Pop’ brand. Under an umbrella of Desi Pop soft drinks, our customers can enjoy a wide range of exquisite flavours to suit every mood and palate. The Desi Pops are prepared in such way that they can be seamlessly included to any diet.With the objective of taking our customers on a wonderful trip down the memory lane, the Desi Pop brand was launched with a tagline ‘Bachpan ki yaade’. So we introduced some back-to-basics drinks like Jeera Masala Soda- Cumin Soda, Kala Khatta Soda/ Black Current Soda, Ice Cream Soda, Lemon Fizz, Mango Fizz and Santra Soda Asian Orange (Santra), which we produce with pure ingredients. And that is how Desi Pop became the first of its kind Indian beverage brand in America.
What do we do?
At Socious Group, we work in tandem with our well-established distribution channel and a team of experienced sales people to survey the market and promote our products accordingly. We strive to serve the Desi food lovers, who cherish the nostalgic taste to complement their meal.Currently operational in the U.S. Markets, Desi Pop aims to expand its reach to Canada, UK and UAE in the time to come.
History & Origin:
Established in 2013 at California’s Santa Maria in US, the Socious Group Inc. founders initiated by making soda in small batches at home to understand the process of preparing a quenchable drink. Basically to provide the Drink options that would be pleasing to all the foodies, wishing to associate with Asian culture. Along with that the creators of Desi Pop beverages also studied crucial aspects of Beverage Science and researched on some experimental variables to assess the consumers’ taste preferences, mood and health effects of soft drinks. Through lot of test & trials from the bottle size to taste buds, DesiPoPs were invented with a passion to formulate one of the best sodas with quality ingredients. Subsequently a manufacturing unit was set up to materialize the production, distribution & innovation work for Desi Pops.
About the brand name and logo of ‘Desi Pop’:
We aim to offer the beverages with pure taste of Asian fruit flavours; hence the brand name ‘Desi Pop’ is derived from the term ‘Desi’, which means local and pure. It is widely used for anything which belongs to the South Asian subcontinent. And we combined it with the word ‘Pop’ to depict our products as sweet, fizzy drinks. The idea of keeping this brand name was guided by our motive of offering quality products with health and taste, which remind you of younger days.Our logo is designed by displaying a soda bottle on the top of ‘Desi Pop’ banner, flowing soft drink into the letter ‘O’. The fonts are rounded & smooth at curves and ends to give the brand a fresh feel and youthful touch. Colour of each variety of Desi Pop is chosen as per its flavour (i.e. Lemon Yellow for Lemon Fizz)